Tips for Effective Email Delivery

Recently, AOL started rejecting email by default.  This is to reduce the amount of SPAM they have to deal with.  Unfortunately, some of our customers that have AOL, (GMAIL and YAHOO to a lesser extent) email addresses will be affected because they won’t be coming from their domains.  Customers who have email addresses in their own  domain should be okay.

Click here to read about AOL's policy

Essentially, this tells mailbox providers to reject AOL mail if it didn't’t come from an AOL server, likewise for Yahoo. The result is twofold:

  • It stops email sent from spoofed accounts. This is great for providing internet security for us all, and we applaud their step in that direction.
  • It affects bulk email that would have previously been authorized. That is to say, emails being sent by an email service provider  (us in this case) using an @aol.com, @gmail.com or @yahoo.com email for the “from” address picked up from the Maintain Customer Info screen will no longer be delivered because the mail servers (ours) is not one of THEIR mail servers.  AOL also checks Google and Yahoo accounts.

The bottom line is that customers should no longer use AOL, GMAIL  or YAHOO email address as their company email address within PetExec!

We can set up an alias on the PetExec domain if you don't have your own domain set up for email, but from a marketing perspective, it is much more professional to use your own domain for both web and email.   If we do an alias for you, any email from the alias should forward to your email address of record.  Please contact us by sending an email to support@petexec.net if you would like us to set something up.

Note that we already verify PetExec mail via SPF <http://en.wikipedia.org/wiki/Sender_Policy_Framework> and according to AOL, our servers have a good reputation as not being spam and the main servers for PetExec are whitelisted by AOL.

If you are having trouble with another internet service provider, you can white list our IP addresses.  Your SPF record should look like something like this:

v=spf1 include:_spf.google.com a mx ip4:198.101.243.71/32 ip4:50.56.178.74/32 ip4:192.237.216.20/32 ip4:198.101.240.60/32 ip4:50.56.176.107/32 ip4:23.253.249.194/32  ~all

(Each IP is an IPv4 address, so add “/32” which means only that one IP versus a range of IPs.)

Last Modified: Monday, December 04, 2017 at 03:25 PM